Summary:
I have over 10+ years of Interactive Advertising experience. I'm currently Director of Sales at Criteo, which is the Global Leader in Personalized Retargeting. Our mission is to "Make Display Advertising Perform Better then Search Marketing".
Prior to Criteo, I ran the NY office of LookSmart, which is a Search Ad Network. At LookSmart I sold CPC advertising to Search Agencies and worked directly with advertisers like Geico, Monster, and Orbitz.
I have a deep understanding of Performance Marketing and worked at the leading Perfomance Network Epic Media Group. At Epic I lead a team and sold performance based marketing solutions that included affiliate management and creative services. I worked closely with some of the most aggresive performance based marketers; Netflix, eHarmony, Omaha Steaks, etc...
At 360i I sold a full suite of SEM services; Paid Search Management (PPC), Feed Management (PI), Search Engine Optimization services (SEO), and Media Buying / Creative services (% of Spend).
I also had the fortune of working for Quigo, which sold to AOL. At Quigo I sold a contextual advertising solution on a CPC basis to Agencies and Direct Advertisers.
I started my Interactive career at HotJobs.com which sold to Yahoo! for 436M. At HJ I started in sales and went on to managment. We sold display advertising on a CPM as well as a SAS solution
My focus is to create long term partnerships with clients, by understanding their goals and objectives and making sure their interests always precede mine.
My Specialties
Search Engine Marketing - PPC & SEO
Retargeting
Social Media Strategies - Twitter, Facebook, MySpace, LinkedIn
Media Buying / Display Advertising
Landing Page Optimization - A/B and Multi Variant Testing